Let me elaborate on that statement – the images themselves might be great for Facebook sharing and for giving friends a ‘feel‘ for something that has happened in your life, but as a ‘good photograph’ … no!
The problem is that lots of business owners think that their camera-phone or their point-and-shoot digital camera snaps are just the thing for sending to the printer or the magazine in order to promote their business venture. But they’d be wrong. The lighting, the exposure, the background, the image size may all be factors in getting your audience to look at the picture and have a ‘ho-hum’ reaction instead of the ‘WOW‘ that you’re after.
For things like brochures, business cards, advertising spreads, and pamphlets, print media is unforgiving if the image is not just right – you could end up with blurred lines, pixellations and badly composed images that don’t give the right impression to your audience.
And your website? Doesn’t this present an even greater need to portray excellence and quality owing to the fact that a website or social media page is much more visible today than print media used to be because more people are using the internet instead of print.
So why aren’t you using a professional photographer to take the images you want the public to see? What images are you using that illustrate just how good your business or product looks? Are they camera-phone snaps?
“Cost!” would be the usual answer … “a professional is too expensive.” The counter to that argument would be, what cost is mediocrity?
A carefully planned and budgeted-for professional photo shoot is an investment in your business that will last for years. A bank of stunning images can be drawn on over the years to keep your website content fresh and dynamic. Professional images can be sent with confidence to printers for crystal clear representations on your brochures and pamphlets.
And professionally posed and shot images will send the message out that your business is top class and best quality. That is not to say that the camera phone snaps must never be used – of course they are valuable for the day-to-day social media sharing and keeping some things current. However they are the by-product illustrations of your business, not the ultimate showcase.
You might be surprised at the good value a professional actually is able to deliver – remember, “goedkoop is duurkoop!”
(Afterthought: you go to a professional doctor, dentist, optician, plumber or electrician don’t you?)